Case Study:
Ella+Mila
How we increased ROAS by 72% in 90 days
Historically, Ella+Mila's advertising efforts were anchored in UGC photography, which limited their reach and impact. Initial ventures into video content had fallen short of expectations, leaving potential untapped. We began testing, experimenting with various content formats, hooks, and calls-to-action (CTAs) on a monthly rotation. Our data-driven approach enabled us to identify precisely which elements resonated with audiences, Driving Sales and dramatically increasing Shares and Saves.
What we created:
Engaging UGC Ads: Relatable content crafted to test and open up new audience segments for Ella+Mila.
Product Highlights Ad: A concise listicle showcasing key SKUs and spotlighting the benefits of Ella+Mila's products
Studio-Branded Ad for Brand Awareness: Highlighting Ella+Mila as the cleaner alternative in nail polish.
Narineh Bedrossian // Co-Founder
Ella+Mila
We love Faceplant Creative! They transformed our Facebook and Instagram advertising campaigns, offering a comprehensive suite of services that included strategy, creative, production, editing and ad optimization. Their expertise in crafting and executing a data-driven approach not only expanded our reach but also significantly improved our online engagement. The results were outstanding: a 72% increase in ROAS and a 28% decrease in CPA within the first 90 days. The ads the created looked fantastic and delivered amazing results!
What we learned from testing:
Fresh Creative Unlocked New Audiences
Our collaboration marked a turning point for Ella+Mila. Before our intervention, their products predominantly appealed to an older demographic, with most sales coming from the 65+ audience segment. Through our targeted content strategy and optimization efforts, we successfully unlocked new, younger audiences, diversifying their market reach and amplifying their brand visibility across social media platforms.
Product Hooks Had Higher Conversion Rates
Our testing revealed a pivotal insight for Ella+Mila's advertising strategy: starting ads with a clear product showcase significantly boosts conversion rates. This approach taps into consumer interest from the first frame, leveraging the visual appeal of Ella+Mila's nail polish to drive immediate engagement and encourage purchases. This key takeaway underscores the power of product-focused visuals in enhancing ad effectiveness and optimizing online sales.